With plans to distribute around 5000 titles across Asia by 2027, supporting the growing demands for diverse content in the region
Ulight Entertainment Technology, a Singapore-based global media company, has entered into a strategic agreement with OUTtv, the leading Canadian LGBTQ+ TV channel and wedotv Movies, a Swiss global provider of free streaming content, to support their reach in Asia. The partnership marks a significant milestone in bringing diverse and inclusive programming to Asian audiences. Over the next three years, the collaboration aims to support the launch of these channels in pan Asia, leveraging Ulight’s expertise in content operation, scheduling, and market adaptation.
Expanding Diverse Programming Across Asia
This partnership comes at a time when demand for niche, high-quality entertainment is on the rise in Asia. Ulight’s experience in tailoring international content for local markets will ensure that both Outtv and wedotv Movies can deliver programmes that resonate with diverse Asian audiences. With its extensive expertise in platforms such as FAST, OTT, broadcast TV, and video-on-demand, Ulight will deliver 4,000–5,000 curated titles that meet the diverse content needs of Asia’s broadcasters and streaming services.
This partnership underscores our dedication to connecting global and local content,” said Lei Chi Chen, CEO and Founder of Ulight. “Working together allows us to bring meaningful, inclusive entertainment to millions in Asia while simplifying content operations for our partners.”
Known for its inclusive programming, OUTtv, expressed enthusiasm for entering the Asian market. “We are thrilled to work with Ulight in our efforts to expand our reach and share authentic daring and original stories with new audiences in Asia,” said Brad Danks, CEO of OUTtv.
Bringing Global Content to Local Markets
Ulight serves as an operations hub for both OUTtv and wedotv Movies’s content, handling logistics, programming, and scheduling to align with Asian time zones and audience preferences. This collaboration will also give broadcasters access to carefully curated programming that reflects viewers’ distinct tastes and interests in the region.
Ulight’s support has helped facilitate partnerships with leading telecom providers, such as Chunghwa Telecom (MOD) in Taiwan, further expanding the accessibility of diverse content in Asia.