Gwangju City recently led an official
delegation to Singapore and Malaysia to explore global cooperation and business
expansion opportunities for emerging Korean startups. Among the key
participants was Eterna Botanica, a science-based longevity startup
founded by pharmacists from Seoul National University Hospital, known
for its flagship product Eterna8.
Eterna8 is a daily performance and
healthy-aging formula made with more than 50 natural ingredients, and it has
rapidly grown in the Korean market. The product continues to gain strong
momentum, driven by active support from beauty and fitness influencers, high
social media exposure, and strong consumer repurchase rates.
In Malaysia, Eterna Botanica engaged in
meaningful discussions with major partners such as Guardian, Watsons,
distributors under Lion Group, leading pharmacy chains, and premium
wellness retailers. Discussions with Guardian and Watsons showed particularly
strong interest, with both parties exploring potential pathways for product
testing and market entry across multiple distribution channels.
In Singapore, the delegation met with
innovation agencies and wellness industry leaders to discuss product pilots,
clinical collaboration, and premium distribution strategies. Local partners
showed strong interest in the brand’s scientific foundation—especially its
development by SNU Hospital pharmacists—and its growing influence among Korean
consumers and influencers.
Through this visit, Eterna Botanica
strengthened its foundation for distribution and wellness partnerships across
Singapore and Malaysia, and the company plans to accelerate its expansion into
the Southeast Asian market through continued follow-up discussions. Eterna
Botanica is rapidly positioning itself as a rising player in the global
longevity and wellness ecosystem.