Cebuana Lhuillier is expanding services across its nationwide branch network by introducing Cash Accepting Machines (CAMS), giving customers more ways to complete routine financial transactions in locations they already know and trust.
Developed in partnership with ECPay, CAMS enables customers to cash in, load mobile phones, pay bills, and top up, adding technology-enabled self-service options to the Cebuana Lhuillier branch experience.
“Our goal is to make every interaction with Cebuana Lhuillier as convenient and seamless as possible. CAMS gives our customers more choice in how they complete everyday transactions while allowing us to bring practical, technology-enabled services closer to the communities we serve. It is another step in making financial services more accessible, relevant, and responsive to the needs of our customers,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.
The initiative builds on Cebuana Lhuillier’s more than 3,500 branches nationwide, enabling the company to introduce additional services within a physical network that reaches millions of Filipinos. By bringing more capabilities into its branches, customers can meet more financial needs with more ease.
“This is how we see innovation working at the branch level, using technology to expand what customers can access while preserving the reach and familiarity of Cebuana Lhuillier. CAMS allows us to make our branches more responsive to how customers want to transact today,” said Cebuana Lhuillier Senior Executive Vice President, Philippe Andre Lhuillier.
CAMS complements the range of financial services already available through Cebuana Lhuillier’s branches, from remittance and pawning to bill payment and other everyday financial needs. Adding self-service capabilities gives customers another way to complete selected transactions while keeping branch assistance within reach.
The initiative reflects Cebuana Lhuillier’s broader approach to innovation: bringing practical technology into its extensive physical network to make financial services more accessible, relevant, and easier to use.
As customer needs continue to evolve, Cebuana Lhuillier is also evolving how Filipinos experience its branches, turning familiar locations into more versatile touchpoints for everyday financial needs.