Music Australia has announced the recipients of the Record Label Development Scheme, a groundbreaking initiative which aims to support Australian labels actively nurturing and promoting Australian talent.
The $1,732,000 investment will support 23 record labels, varying from local independents to major label Australian subsidiaries, for the creation of new professional recordings, digital content and artwork, marketing and promotional campaigns, production, manufacturing and freight, artist development and staffing.
In addition to supporting labels, the artists featured in the project activities will also receive support through a mandatory non-recoupable 10% artist creation fee. Record labels are also incentivised to manufacture using environmentally sustainable materials, guided by Green Music Australia’s Sound Country: A Green Guide on Physical Music Products.
Director of Music Australia Millie Millgate said:
“This direct investment into Australian record labels will see a minimum of 83 Australian acts benefit, creating a domino effect of support, that reinforces the interconnected nature of the contemporary music ecosystem. The role record labels play in developing their artists is significant and we need to safeguard them at a time when breaking Australian artists has never been harder.”
The Record Label Development Scheme will ensure Australian labels of all sizes, and with different genre focusses, can continue to compete effectively, support their artists, and contribute intrinsic value to a vibrant Australian music landscape.
The awarded labels include:
1. Anti Fade Records
2. Bad Apples Music
3. BMG Australia
4. Butter Sessions
5. Cheersquad Records
6. Chugg Music
7. College of Knowledge Records
8. Civilians
9. Efficient Space
10. etcetc
11. Farmer & The Owl
12. Forever Ever Records
13. Future Classic
14. Good Manners Records
15. I OH YOU
16. Medium Rare Recordings
17. Mushroom Music
18. NLV Records
19. ONELOVE
20. Pieater
21. Remote Control Records
22. Sing Hum Records
23. Tomboi Records