Gyukatsu まつ村, the Boracay-based Japanese restaurant known for its premium deep-fried beef cutlet, is expanding to BGC’s Park Triangle Mall. The move follows years of demand from Manila-based customers who discovered the brand during trips to Boracay.
TAGUIG CITY, Philippines. Gyukatsu まつ村 Boracay is opening its second restaurant, Gyukatsu まつ村 BGC, at Park Triangle Mall this September. The expansion marks the second restaurant under Ikigai International Restaurant OPC, the company behind the Boracay-based Japanese dining concept.
According to founder Kevin Tan, the decision to open in Bonifacio Global City was driven by consistent demand from Manila-based diners rather than a broader expansion strategy.
“We kept hearing the same question from guests: ‘When are you coming to Manila?’” Tan said. “It eventually became something we felt we had to answer.”
Since opening in Boracay, Gyukatsu まつ村 Boracay has built a loyal following among tourists and local diners, many of whom first discovered the restaurant while visiting the island before continuing to follow the brand online.
Gyukatsu is a lightly breaded, deep-fried beef cutlet served rare to medium-rare, with each slice finished to the diner’s preference on a hot stone at the table. While pork tonkatsu is well established in the Philippines through restaurants specializing in tonkatsu are common in the Philippines, but restaurants dedicated to gyukatsu remain relatively uncommon, making Gyukatsu まつ村 Boracay one of the few dedicated concepts of its kind in the country.
According to Ikigai International Restaurant OPC much of the restaurant’s growth has been driven by customer recommendations and user-generated content shared on social media rather than traditional advertising. Data from more than 10,000 guest responses collected through digital and in-store surveys over the past two years shows that Facebook, Instagram and TikTok are the primary channels through which new diners discover Gyukatsu まつ村 Boracay.
Ikigai International Restaurant OPC selected Park Triangle Mall for its mix of office workers, residents and visitors, an audience the company considers comparable to the diverse customer base that supported the Boracay restaurant.
Recruitment for Gyukatsu まつ村 BGC has been completed, with management and restaurant teams preparing for an opening scheduled for early September 2026.A
“Boracay allowed us to build something people genuinely connected with,” Tan said. “We’re glad to bring that same experience to guests in Metro Manila.”
Gyukatsu まつ村 BGC is scheduled to open at Park Triangle Mall in Bonifacio Global City, Taguig, in early September 2026.