As Iloilo continues to grow as a dynamic commercial and residential hub,
Cebuana Lhuillier Bank is further strengthening its presence in the region with
the soft opening of its newest branch in Yulo. The new branch expands CL Bank’s
nationwide network to 11 branches and marks the continued rollout of its co-located banking and pawnshop model, designed to
make financial access more convenient, inclusive, and responsive to the
evolving needs of Filipinos.
Located in a busy commercial area that serves nearby residential
communities, schools, markets, and local businesses, the Yulo branch is
strategically positioned to bring essential financial services closer to where
customers live and work. By establishing a presence in one of Iloilo’s growing
economic corridors, CL Bank aims to support the financial needs of individuals,
families, entrepreneurs, and workers who drive everyday economic activity in
the region.
The branch opening
reflects CL Bank’s continued focus on expanding in high-growth areas where
access to formal financial services can create greater opportunities for
savings, business development, and financial security.
“Expanding our
presence in key growth areas like Yulo allows us to bring essential financial
services closer to communities that need them most. Our goal has always been to
make banking more inclusive, more accessible, and more responsive to the
everyday needs of Filipinos,” said Cebuana Lhuillier President and CEO Jean
Henri Lhuillier.
The Yulo branch is CL Bank’s second co-located branch, following its
Balibago, Sta. Rosa branch. Through this setup, Cebuana Lhuillier Bank
integrates banking and pawnshop services in one location, allowing customers to
access a wider range of financial solutions more conveniently and efficiently.
The model also reflects the broader Cebuana Lhuillier vision of bringing
essential financial services together under one roof, making transactions
simpler and more accessible for underserved and emerging communities.
Clients may access a full suite of deposit products, including Micro
Savings, Cebuana Savings, Regular Savings, Time Deposits, and Checking
Accounts, designed to support both everyday banking needs and longer-term
financial goals. These products provide customers with secure and accessible
options for managing their finances while encouraging a stronger culture of
saving.
The branch also
offers lending products such as teacher loans, business loans, home loans, and
corporate salary loans, providing flexible financing solutions for individuals,
professionals, and businesses. By offering access to credit tailored to different
customer segments, CL Bank helps empower clients to pursue personal goals, grow
enterprises, and invest in their future.
The opening of the Yulo branch underscores Cebuana Lhuillier Bank’s
continued commitment to expanding financial inclusion by making essential
banking services more accessible in emerging commercial centers nationwide. As
it continues to grow its network and strengthen its integrated service model,
CL Bank remains focused on helping more Filipinos participate in and benefit
from the formal financial system. A formal grand launch of the Yulo branch is
expected in the coming weeks.