SINGAPORE, 13 April 2026 — BrandsBuilder.ai by Creativeans, the end-to-end AI branding platform that integrates strategy, design, and analysis, successfully showcased its latest capabilities at GITEX AI Asia 2026, held from 9–10 April at Marina Bay Sands, Singapore. The showcase reinforced BrandsBuilder.ai by Creativeans’ position as Singapore’s first AI branding agent software and highlighted a more strategic, systemised approach to brand building for SMEs and growing businesses.
As one of the region’s leading technology events, GITEX AI Asia 2026 brought together AI pioneers, digital infrastructure leaders, frontier startups, and strategic investors from around the world. Against this backdrop of innovation and enterprise transformation, BrandsBuilder.ai by Creativeans presented its vision for a faster, clearer, and more strategic branding process, demonstrating how AI can support not just design output, but the full brand development journey.
At the event, BrandsBuilder.ai by Creativeans showcased its latest feature in AI Brand Intelligence and strategy-led brand identity design, demonstrating how businesses could build a brand identity system based on strategy, research, and positioning rather than generating visuals in isolation. This meant that the platform went beyond surface-level design generation to create identities that were not only visually coherent, but also strategically grounded and aligned with business direction.
A key part of the showcase was Orka AI, the intelligence layer behind the platform. The feature illustrated how users could receive strategic explanations behind each generated result, making outputs more rational, more understandable, and easier to evaluate. Rather than presenting design directions as unexplained AI suggestions, Orka AI helped translate each outcome into clearer strategic reasoning, allowing users to better understand how research, positioning, and brand intent informed the final result.
In addition to its AI-powered platform, BrandsBuilder.ai by Creativeans also highlighted BrandsBuilder.ai Studio, a service model that combines AI Brand Intelligence with professional designers for a flat monthly fee. Rather than functioning as only an AI tool, BrandsBuilder.ai Studio gives businesses access to both an AI brand consultant and a dedicated creative team, bringing together smart branding intelligence and human creative execution in one subscription.
BrandsBuilder.ai’s exhibition narrative also drew on recent research indicating that AI can theoretically handle up to 85% of brand design tasks, yet observed adoption across the Arts and Media sector sits at approximately 20%. This 65-point gap between what AI can do and what businesses are actually using reflects a significant untapped opportunity.
Kimming Yap, Managing Director of Creativeans, said, “What businesses need is a clear and structured way to translate strategy, research, and positioning into a meaningful brand identity system. With BrandsBuilder.ai by Creativeans, we are using AI to make branding faster, more accessible, and more efficient, while ensuring the process remains grounded in strategic thinking.”
The showcase reflected a broader shift in the branding industry. As businesses increasingly looked for agile and data-driven ways to build stronger brands, the traditional branding process continued to evolve from a manual, time-intensive exercise into a more integrated and intelligent system. BrandsBuilder.ai by Creativeans addressed this shift by helping businesses move faster while maintaining strategic rigour, design quality, and implementation clarity.
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