BRAND CON 2026 has named BNI Taguig Region as its Co-Presenter, bringing together a network of more than 600 member companies across 10 chapters and a shared mission to help Filipino businesses grow through stronger brands. The partnership connects BNI’s strength in business relationships and referrals with BRAND CON’s advocacy for strategic brand building, helping entrepreneurs and SMEs move beyond referrals to become recognizable, trusted, and preferred by customers. Beyond the five-day congress, the collaboration envisions year-round learning, mentoring, and knowledge-sharing opportunities that make brand-building expertise more accessible to business owners. Carrying the theme “Empowering Brand Builders,” BRAND CON 2026 runs November 24–28 at Newport World Resorts in Pasay City, featuring internationally recognized branding strategist Laura Ries, the RIES Positioning Masterclass, and the Brand Festival. Learn more at www.brand-con.com.
Strategic partnership combines BNI’s business referral network with BRAND CON’s mission to empower Filipino SMEs through stronger brand-building capabilities.
MANILA, Philippines — BRAND CON 2026 has officially welcomed BNI Taguig Region as a Co-Presenter of this year’s five-day brand-building congress, strengthening its mission to empower Filipino entrepreneurs and SMEs through greater access to brand-building education, mentorship, and professional networks.
The partnership was formalized during BNI Taguig Region’s Monthly Leadership Team Round Table Meeting, attended by the presidents and leadership teams of all 10 chapters in the region.
With more than 600 member companies, BNI Taguig Region brings an established community of entrepreneurs and business leaders to BRAND CON’s growing advocacy of advancing brand-building excellence in the Philippines.
Helping Businesses Grow Beyond Referrals
At the heart of the partnership is a shared belief that sustainable business growth requires both strong professional relationships and strong brands.
While BNI helps businesses expand through trusted relationships and referrals, BRAND CON advocates for the strategic discipline of building brands that customers recognize, trust, prefer, and ultimately choose.
“BNI has built an extraordinary community that helps businesses grow through relationships and referrals. At BRAND CON, we believe that strong brands enable businesses to grow beyond referrals by becoming the preferred choice of customers,” said Bingo Soriano, Founder of BRAND CON.
“This partnership brings these two powerful drivers of business growth together. Our shared goal is to help Filipino entrepreneurs build not just bigger businesses, but stronger and more sustainable brands,” Soriano added.
The collaboration recognizes that even businesses with excellent products, services, and referral networks face an increasingly competitive marketplace. Building a strong brand requires clarity of positioning, meaningful differentiation, and consistent delivery of a compelling value proposition.
These are among the critical capabilities that BRAND CON seeks to develop among Filipino entrepreneurs, business owners, marketing professionals, and future brand leaders.
A Partnership That Goes Beyond the Congress
The partnership was made possible through the leadership of BNI Taguig Region Executive Director Judee Quiazon, together with Cris Mananquil, Chief Executive Producer of Backstage Manila, BRAND CON’s official event partner and also a proud member of BNI Taguig Region.
Under Quiazon’s leadership, the region’s 10 chapters provide a strong platform for extending BRAND CON’s advocacy to an active community of entrepreneurs and SMEs.
“Our mission at BNI is to help our members build successful businesses through meaningful relationships. This partnership with BRAND CON gives our members another valuable opportunity to strengthen their businesses by learning how to build brands that are more differentiated, relevant, and competitive,” said Quiazon. More importantly, both organizations envision a collaboration that extends beyond participation in the annual BRAND CON congress.
The partnership opens opportunities for year-round brand-building education, practical learning sessions, mentoring, and knowledge-sharing initiatives that could help BNI Taguig members develop stronger brands and more competitive businesses.
The long-term vision is to make brand-building knowledge and strategic frameworks more accessible to entrepreneurs who may not otherwise have the resources to engage professional brand consultants.
Empowering Brand Builders at BRAND CON 2026
Carrying the theme “Empowering Brand Builders,” BRAND CON 2026 will take place on November 24–28, 2026, at Newport World Resorts in Pasay City.
The five-day event will bring together entrepreneurs, SME owners, corporate marketing professionals, business leaders, students, and the next generation of brand builders.
Among its major highlights is the RIES Positioning Masterclass led by internationally recognized branding strategist Laura Ries, alongside sessions featuring Filipino entrepreneurs, business leaders, and marketing practitioners sharing real-world brand-building experiences.
The event will also feature the Brand Festival, providing additional opportunities for learning, networking, and engagement among the country’s brand-building community.
For BRAND CON, the partnership with BNI Taguig Region represents another step toward its broader ambition of making brand-building excellence more accessible to Filipino businesses.
As Soriano emphasized, “Our mission is not simply to organize an annual conference. It is to help build a community of Filipino brand builders who understand that a strong brand is one of the most valuable long-term assets any business can create.”
For event details, program updates, and registration, visit www.brand-con.com.
Sealing the Co-Presenter partnership between BRAND CON 2026 and BNI Taguig Region are seated (from left) Bingo Soriano, BRAND CON Founder; Judee Quiazon, Executive Director of BNI Taguig Region; and Cris Mananquil, Chief Executive Producer of Backstage Manila, together with the presidents and leadership teams of the BNI Taguig region.