Tarrasmart’s innovative approach to reducing AI’s environmental footprint has earned the Excellence Award in AI-Driven Sustainable Technologies 2024 – South East Asia. Tarrasmart solutions prove that artificial intelligence can be both powerful and environmentally responsible, challenging the belief that advanced AI must consume high energy. This recognition comes as Southeast Asian enterprises seek to balance technological advancement with environmental responsibility.
Singapore, December 2024 — Tarrasmart, a Southeast Asian artificial intelligence company, has been awarded the “Excellence Award in AI-Driven Sustainable Technologies 2024 – South East Asia” at the Technology Innovator Awards 2024. This recognition follows a comprehensive four-month evaluation process conducted by Innovation in Business, a UK-based technology awards organization.
The award acknowledges the company’s work in sustainable technology development through AI solutions. The selection process, running from July to December 2024, included technical evaluations, expert interviews, and product demonstrations that examined the practical implementation and impact of the company’s technologies.
“This recognition validates our technical approach to sustainable AI architecture,” said Tan Yong Zhuan, Head of AI at Tarrasmart. “Our research has focused on developing neural network compression techniques that reduce model size by 60% while maintaining accuracy above 99%. We’ve implemented adaptive computing algorithms that automatically scale resource utilization based on workload, resulting in a 40% reduction in energy consumption. These aren’t just efficiency improvements but fundamental advances in how AI systems can be architected for sustainability.”
Pranav Murugesh Nair, Head of Marketing at Tarrasmart, shared the market context, “The enterprise landscape is shifting toward measurable sustainability outcomes in technology implementation. Our client data demonstrates that organizations adopting our optimized AI frameworks achieve their technical objectives while reducing both infrastructure costs and environmental impact. This award acknowledges the growing recognition that sustainable technology solutions can deliver both business value and environmental benefits.”
“As a strategic digital transformation expert, it’s encouraging to see organizations like Tarrasmart integrate sustainability principles into their core technology development,” said Cristianto Rian Tarra, recognized as the Most Innovative Strategic Digital Transformation Expert. “Their approach aligns with what I’ve observed across successful digital transformations, that long-term impact requires both technological innovation and environmental responsibility. This recognition reinforces the importance of building sustainable practices into our digital future.“
Key technological achievements include:
1. Development of neural network compression algorithms achieving 60% model size reduction.
2. Implementation of adaptive computing systems reducing energy usage by 40%.
3. Creation of automated resource optimization frameworks.
4. Integration of real-time sustainability metrics in AI operations.
5. Development of energy-efficient training methodologies for large-scale AI models.
Founded in 2013 in Makassar, Tarrasmart has grown to serve clients across Southeast Asia with its AI solutions, Big Data analytics, and cloud services. The company’s name unifies three powerful elements: TARRA (Targeted AI Research Revolutionizing Advancement), the artistry of innovation, and SMART technologies (Specific, Measurable, Attainable, Realistic, Time-bound). This trinity represents our approach where targeted research meets creative implementation, delivering AI solutions that are precisely engineered and elegantly designed. This unique blend of scientific rigor, artistic innovation, and smart methodology drives our development of solutions supporting economic growth and sustainable practices.
The company plans to continue its work on sustainable technology initiatives across Southeast Asia, focusing on developing AI technologies that contribute to economic and social progress while maintaining environmental responsibility.
About Technology Innovator Awards
The Technology Innovator Awards, presented by Innovation in Business (an AI Global Media company), recognizes organizations developing innovative solutions and sustainable practices in the technology sector.
This press release has also been published on VRITIMES